The Meaning Revolution with Fred Kofman Advisor, Leadership Development @ Google #8

The hardest business problem has a soft solution. Scientists and engineers display a (well-deserved) skepticism toward touchy-feely ideas such as leadership. In this talk, Fred will show that there's a very technical way to understand why most organizations, from couples to multinational corporations, die a premature death... and what can be done to extend their lifespan.

FRED KOFMAN - Advisor, Leadership Development @ Google

Fred Kofman earned his PhD. in Economics from the University of California, Berkeley, is Google’s Vice President and advisor of leadership, a director of the Conscious Leadership Center at the Monterrey Institute of Technology, and a founder and president of the Conscious Business Center International. Previously, he was a Vice President of Executive Development at LinkedIn and a co-founder of Axialent, a global consulting company which has delivered leadership programs to more than 15,000 executives around the world. Fred is the author of the trilogy Metamanagement (2001), Conscious Business (2006) and The Meaning Revolution: The Power of Transcendent Leadership (2018). Since 1990, Fred has designed and facilitated programs on leadership, personal mastery, team learning, organizational effectiveness and coaching for thousands of executives, and consultants worldwide. His book, Conscious Business, has been translated to more than ten languages, received numerous awards and was recently named by Sheryl Sandberg in her New York Times interview as "the business book every executive should read" (page 2).

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